As the largest and most awarded franchisor of early childhood education with over 37 years of experience, The Goddard School has established more than 640 schools across 38+ states. Our achievements stem from a proprietary learning curriculum that serves 100,000+ students nationwide. For prospective franchisees, selecting the right location is one of the most critical decisions you'll make on your journey to becoming a Goddard School owner. Let's explore how to identify prime locations that will position your franchise for excellence.
Understanding Market Demographics for an Early Education Franchise
The foundation of a thriving Goddard School franchise begins with understanding the demographics of your potential market. This knowledge helps ensure that your location will attract enough families to sustain enrollment and growth.
Analyzing Population Density and Growth Trends
Look for areas with:
- Strong population density that can support your enrollment goals
- Positive growth trends indicating an expanding market
- Young families moving into the area or established neighborhoods with a steady population of children
Identifying Target Family Demographics
The ideal Goddard School location serves communities with:
- Middle to upper-income levels that can afford quality early childhood education
- Parents who value education and are willing to invest in their children's early development
- Family sizes that indicate a need for preschool and childcare services
- Professional parents who require reliable childcare during business hours
Evaluating Competition and Market Saturation
Before settling on a location, thoroughly research:
- Existing preschools and childcare centers in the area
- Their enrollment numbers, waiting lists, and reputation
- Market gaps that your Goddard School could fill
- Potential for growth even with existing competition
Key Location Factors for Goddard School Franchises
Our years of experience have helped us identify specific property requirements that contribute to thriving schools.
Property Requirements and Ideal Building Specifications
Based on our operational expertise, Goddard School properties require:
- Retrofit and ground-up development building size between 9,000SF – 14,000SF
- For ground-up development, a site size of approximately 1.5 acres
- Single-story or two-story prototypes (for two-story locations, at least 5,000SF is required on the ground floor)
- Playground space in excess of 4,000SF
- Fire suppression systems
- Public sewer, public water, natural gas, and 600 amp electrical service
Accessibility and Visibility Considerations
The ideal location should offer:
- Easy access for parents during morning and afternoon commutes
- High visibility from major roads
- Clear signage opportunities
- Parking for 35+ vehicles
- Safe entry and exit points
Safety and Zoning Requirements
Any potential site must:
- Be zoned for childcare use
- Meet all local safety codes and regulations
- Provide a secure environment for children
- Allow for proper emergency exits and procedures
Proximity to Residential Areas and Business Districts
Strategic placement near both residential communities and business centers ensures:
- Convenience for parents dropping off children on their way to work
- Access to families in nearby neighborhoods
- Potential for corporate partnerships with nearby businesses
- A steady stream of enrollment from both communities
Conducting Thorough Market Research
Beyond demographics, understanding the broader economic landscape of your target market is essential.
Analyzing Local Economic Indicators and Growth Potential
Look for areas with:
- Strong employment rates
- Diverse economic base
- Growing industries that attract young professionals
- Stable housing markets with new development
Evaluating Community Development Plans and Future Growth
Research:
- Local government development initiatives
- Planned residential or commercial projects
- Infrastructure improvements that might affect accessibility
- School district quality and reputation
Assessing Workforce Availability for Staffing Needs
Consider:
- Local colleges or universities that can provide qualified teachers
- Competition for early childhood educators in the area
- Prevailing wages and benefits for your teachers and staff
- Training resources available in the community
Strategic Site Selection Process
Once you've narrowed down potential markets, a systematic approach to site selection will help you make the final decision.
Site Evaluation Checklist and Scoring System
Create a comprehensive evaluation tool that includes:
- All required physical specifications
- Market demographic indicators
- Competition analysis
- Cost considerations
- Growth potential
Traffic Pattern Analysis and Parking Requirements
Evaluate:
- Morning and afternoon traffic volumes
- Ease of entry and exit during peak times
- Sufficient parking (minimum of 35+ spaces required)
- Safety of traffic flow for families with young children
Environmental Assessment Considerations
Ensure the property:
- Has no environmental hazards
- Provides a healthy setting for children
- Offers adequate natural light
- Has potential for creating engaging outdoor play spaces exceeding 4,000SF
ROI Potential and Market Sustainability Factors
Calculate:
- Projected enrollment based on market demographics
- Estimated revenue and expense models
- Return on investment timeline
- Long-term growth potential
Ready to take the next step in finding your ideal Goddard School franchise location? Our experienced real estate team is here to help. Whether you're interested in retrofit development of an existing space or ground-up construction, we can guide you through the process.
To connect with our real estate team and learn more about franchise opportunities, please visit our information request form.
With thriving locations in diverse communities from Sandy Springs, GA to Little Rock, AR, from Philadelphia, PA to Jacksonville, FL, we have the expertise to help you identify and develop a prime location for your Goddard School franchise.
Grow with Goddard and develop with purpose as we expand to support families nationwide!
